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Pam B's avatar

Re: Goop's Target line, what I found interesting was that there was almost no promotion done around it. The line was announced and I don't think Gwyneth even did an interview about it (if she did, it didn't make an impact on me). I read lots of beauty/fashion/shopping newsletters and no one mentioned the launch, and the only review of product I saw was one article in The Cut. I bought a serum, it was fine, but nothing compelled me to repurchase. And if Target isn't invested in promoting it, Amazon does less. Maybe she thought it was a mistake to go less expensive and chose to ignore it?

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